How Therapists Can Use ChatGpt’s New Feature to Attract More Clients and Grow
When I first stumbled across this new AI feature, I’ll admit—I was skeptical. I’ve seen a lot of shiny tools that promise to grow your practice overnight and end up delivering little more than fluff.
But what I’m about to share with you isn’t one of those overpromise, underdeliver tactics. This is a real, practical tool that, when used right, can genuinely help you grow your practice.
In this article, I’ll break down:
What this feature is
How to use it effectively to start growing your practice today
Meet the Feature: Deep Research
The feature I’m talking about is deep research, now available in tools like ChatGPT and Gemini.
This isn’t the typical AI experience where you get quick, surface-level answers. Deep research mode takes things much further. It uses advanced reasoning, asks follow-up questions, and generates comprehensive, well-cited reports—often taking up to 30 minutes to complete.
It’s like having a personal research assistant who doesn’t just skim the surface, but dives deep into the data.
I’ve seen people in other industries leveraging this with amazing results—but I haven’t seen it catch on in the private practice world yet. That’s why now is the perfect time to explore it—before everyone else catches on.
How Deep Research Can Help Grow Your Practice
As private practice therapists, we now have access to something we’ve never had before: highly detailed research about our market, competition, and tailored strategies for growth.
This isn’t a magic shortcut. You still have to put in the work. But it’s no longer a guessing game. You’re now making moves based on clear, specific information—not just gut instinct.
Let me show you what I mean.
Real Example: Generating a Custom Report
The magic of deep research lies in the prompt. What we want to do is feed AI enough context to generate a report that’s actually useful for our specific practice and location.
Here’s the exact prompt I used:
“I own a small group practice located in NYC. There are 7-8 therapists. We specialize in ADHD and DBT. In addition to those specialties, we also treat other mental health conditions such as anxiety, depression, and life stress. We provide Telehealth services primarily. We are surrounded by large institutions and startups with big marketing budgets—hospitals like Mt. Sinai, NYU, and Columbia. Our marketing budget is much smaller in comparison. That being said, we’re looking to grow our practice. Imagine you are the world’s best marketing agency—please provide effective marketing strategies that fit the context above.”
The Result: A Strategy That Makes Sense
What I got back was an extensive, actionable report—packed with insights, tactics, and next steps. Just glancing over this, you can see it pretty on point. It’s providing me with legitamte strategies to begin implementing. It’s also giving me suggestions to tweak what I am currently doing. This isn’t vague advice like “use Instagram” or “start a blog.” It was a tailored strategy based on market conditions, competition, and our unique positioning.
Yes, I still have to execute on the plan. But now I’m doing it with a compass instead of wandering in the dark.
And here’s the kicker—people pay thousands for marketing reports like these. Now, with tools like ChatGPT, you can access this level of insight in minutes, for a fraction of the cost.
How You Can Start Using It Today
It’s simple: take my prompt, plug in your own details, and let AI do the heavy lifting.
Within minutes, you’ll have a personalized marketing plan that you can start putting into action right away. You don’t need a huge budget or a fancy marketing team—just the right information, and the willingness to act on it.
Final Thoughts
Deep research is one of the most powerful tools therapists have at their fingertips right now—but only if you actually use it.
Don’t wait for everyone else to catch on. Try it. Customize it. Implement it. This is how you stop guessing and start growing—with intention, with clarity, and with confidence.
