Free LOCAL SEO Audit

icon of a google map representing local SEO

for Therapists in private practice

Why Most Therapists Struggle to Get Found Online

Therapists don’t go to school to learn marketing. And yet, being discoverable online has become essential for growing a sustainable private practice.

Here’s the problem:

  • Most therapists rely soley on directories like Psychology Today. While helpful, these platforms don’t guarantee visibility in Google searches.

  • Google is still one of the most popular places for people to search for a therapist. When someone types “trauma therapist near me” or “anxiety therapy in [city],” they will be shown private practices that have a local presence online.

  • If other practices are optimizing for local SEO and you’re not, you’re missing out on potential referrals. Even small tweaks to your website or Google Business Profile can push you up in the rankings.

The truth is, Local SEO is an important marketing strategy for any private practice, but it’s also one of the most misunderstood.

image of therapist with no clients

Discover if Clients Can Find You Online

Whether or not you are an all virtual private practice, Google considers a therapy practice a local business.

For example, when potential clients search for a therapist or therapy service they are often searching for “therapist near me,” “anxiety therapy in [your city or town],” or “couples counseling [city name],” Or if they don’t specify a location, Google is still smart enough to know they are looking for a local service and will deliver local businesses in the search results. At the end of the day, Google decides who shows up. If your practice isn’t appearing in those results, you’re invisible to a bunch of people who are actively looking for the therapy services you provide.

This is where local SEO comes in. Most therapists are not aware of local SEO and have no idea where they stand in terms of local search rankings. This is why I am providing access to a Free Local SEO Audit tool for therapists in private practice. In just a few clicks, you’ll know exactly how well your practice is ranking locally—and what you can do to improve.

image of therapist confused about local SEO

Book a Free Call with Me

Learn about how I can help you improve your local SEO ranking

What Exactly Is Local SEO (and Why Should Therapists Care)?

Local SEO, or Local Search Engine Optimization, is the process of improving how your practice shows up in Google searches that have local intent—searches like “therapist near me” or “ADHD therapy Denver.”

Here’s why it matters:

  • Google Maps & Local Pack: Have you ever noticed the “map with three businesses” at the top of a search result? That’s the Local Pack—and this is what people are seeing first and clicking on first when searching for a therapist.

  • Trust Signals: Simply being high on the Google results can build trust before a client even clicks your site.

  • Mobile Searches: Nearly everyone searching for therapy on their phone is looking locally. If your practice isn’t optimized, those leads are going to another provider.

In short: Local SEO can help you move from being invisible online to becoming the go-to option in your city/town.

image of local SEO map pack on Google

Why I OFFER This Tool (and Why It’s Free)

I am therapist myself and I know how challenging it is to balance clinical work with practice management. Marketing often falls to the bottom of the list—and when you do try to learn, it quickly becomes overwhelming. Also many online marketing agencies try to sell you a golden ticket without empowering you with the data or knowledge you need to make an effective decision.

I am offering this tool for one simple reason: to empower therapists with the knowledge they need to run an effective practice.

  • No gimmicks.

  • No commitments.

  • Just clarity and data.

I believe every therapist deserves to understand how they’re showing up online—and how to improve without wasting time or money.

Run Your Free Local SEO AUDIT Now!

Simply add your practice name below and click “get your report now”

Local SEO is just a piece of the marketing puzzle

As important as local SEO is for your private practice, it is merely one strategy amongst many you should be using to fill and grow your private practice.

Some other marketing strategies include:

  • Website building

  • Directory listing optimization

  • Paid Ads (Google or Meta)

  • CRM and Lead Management

There is no one size fits all approach when it comes to marketing your private practice.

When I work with a therapist to help them grow their practice, we come up with a bespoke plan for their unique practice. This may include local SEO in combination with other strategies.

To learn more about my marketing service, book a free call today

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FAQ’s

  • A Local SEO Audit analyzes how well your private practice shows up in local search results on Google and the Google Map Pack. It shows us where we are doing well and where we are lacking. It will give you direction on how to move the needle to improve your local SEO ranking.

  • Whether or not you are all virtual, Google looks at private practices as a “local” business with a primary location and neighborhood they serve. You want to be showing up in local search results in order to get more clients

  • Yes, this audit is entirely free. My mission is to empower therapists with the tools and knowledge they need to market their practices well.

  • After the audit you will have the option to schedule a follow up call to discuss the results.

  • Yes, I can help with local SEO. It is often part of the overall strategy I help therapists implement. Contact me to learn more about our marketing service for therapists (matt@matthewryanlcsw.com)