Videos will grow your private Practice
Video is a simple, trust‑building tool for private practices. Short intro and explanation videos on your homepage, service pages, and directories help ideal clients connect, trust, and self‑select. Value videos, like basic skills demonstrations, can generate leads over time. You can film with a phone, window light, and a short script. While you can avoid video, those who use it will stand out.
What we mean by “video”
We’re not talking about massive productions or trends. We mean straightforward videos where you introduce yourself, share how you help, and answer questions people already ask. Think of it as a pre‑consult that builds trust before anyone books.
Why video helps practices grow
It builds trust early because people can see and hear you.
It clarifies fit so wrong‑fit clients move on quickly and both sides save time.
Therapy is relational by nature, and video matches that reality.
Two types of videos to create first
Intro and explanation videos
Homepage: introduce the practice, speak directly to your ideal client, address common FAQs.
Service pages: for example, ADHD therapy. Speak to pain points, how you help, and common questions.
Directories: add a concise intro wherever allowed, such as Psychology Today.
Value videos
Short, practical content that serves your ideal client, like breathing techniques or DBT skills. Over time, helpful videos can begin generating leads.
How to make simple, effective videos
Use a phone. Any newish phone look great. I use an iPhone 13 mini and it is more than enough
Face a window for clean light.
Work from a simple idea or short script. Minimal editing is fine. Tools like CapCut help if needed, but one‑take videos often work.
If you’re hesitant to be on camera
You don’t have to do video, but practices that use it will stand out more. You can outsource parts of the process, yet it’s still a worthwhile skill for owners to learn at a basic level.
Next step
If you want a bespoke, done‑with‑you marketing approach, book a free call below. I’d love to hear where you are and help you get where you need to be.
